Choose one audience problem for the week
A weekly publishing system works better when it has a reader and a problem to serve. Choose one recurring question, objection, decision, or lesson that matters to the people you want to reach.
- Write the audience in plain language.
- Describe the problem without turning it into a product pitch.
- Keep supporting evidence, examples, and source links beside the note.
Collect evidence from work already happening
Use material you actually have access to: product decisions, customer conversations, support questions, research, experiments, and mistakes. A publishing loop is easier to sustain when it starts from work rather than invention.
- Capture three observations or questions during the week.
- Mark what is first-hand, sourced, or still uncertain.
- Remove anything that would disclose private customer or security information.
Turn one source into distinct platform ideas
Build a small set of complete angles from the same source: an observation for X, a fuller explanation for LinkedIn, and a deeper guide or example for your site. Adapt the idea for the reader instead of copying one draft everywhere.
- Give each post one job and one main point.
- Rewrite the opening for each platform.
- Keep claims, links, names, and examples consistent across versions.
Review the exact text before scheduling
A useful workflow separates drafting from approval. Read each final version as the intended reader, check the destination account and media, and make sure the scheduled version is the approved version.
- Check factual claims and source links.
- Remove generic filler and unsupported promises.
- Approve the exact text, destination, media, and time together.
Review signals and feed the next week
Use replies, saves, qualified profile visits, conversations, and signups as signals. Do not judge the system only by impressions: the useful question is whether the right people understood the problem and took a next step.
- Record which topic and format created a qualified conversation.
- Save questions that deserve a future post or guide.
- Keep, improve, or retire each weekly theme based on evidence.
A final quality check
- The week has one clear audience problem.
- Each post is grounded in real work or a named source.
- X and LinkedIn versions are adapted rather than blindly duplicated.
- The exact scheduled text has been reviewed and approved.
- The next week is informed by qualified conversations, not vanity metrics alone.
Questions about this skill
- How much content should a small team publish each week?
- Use the smallest cadence you can sustain while staying useful. A smaller number of well-supported posts is better than a full calendar of filler.
- Should the same idea appear on X and LinkedIn?
- The same source can support both platforms, but the post should be rebuilt for the platform's reader, context, and format.
- What should I measure first?
- Start with qualified conversations, site visits, signups, and the next product action. Add reach and engagement as diagnostic signals rather than treating them as the outcome.
- Where does LaunchPost fit in this system?
- LaunchPost stores business context, helps shape drafts from that context, and keeps review, approval, scheduling, and publishing in one workflow.
Put the skill to work
Bring the idea. LaunchPost helps shape the draft.
Use your own business context, voice, and source material to move from an idea to content ready for review.
Open LaunchPost